NoFakes

Building trust through verified reviews.

lead designer

·

b2c2b

DIC 2024

OVERVIEW

Online reviews influence almost every purchasing decision, yet fake reviews continue to undermine trust for both customers and businesses.


NoFakes reimagined this experience by verifying every review through proof of purchase, creating a trusted ecosystem where authenticity became part of the product itself.

The Challenge

Fake reviews were hurting local businesses

Businesses struggled to build credibility while competing against manipulated ratings and unauthenticated feedback.

Regulations changed the landscape

European's Omnibus Law introduced stricter consumer protection rules, increasing the responsibility of platforms and businesses to ensure review authenticity.

Trust needed a better system.

Rather than detecting fake reviews after they were published, we explored how verification could become part of the customer journey from the very beginning.

The Ecosystem

Creating value for both sides

Customers earned rewards for sharing authentic experiences, while businesses increased their visibility through verified reviews instead of anonymous ratings.

From a simple idea to a growing marketplace connecting thousands of users with hundreds of local businesses through verified experiences.

  1. Discover

Find businesses you can trust

Explore restaurants, cafés and local shops through genuine customer experiences.

  1. Verify

Every review starts with a purchase

Every review starts with a purchase

Explore restaurants, cafés and local shops through genuine customer experiences.

Explore restaurants, cafés and local shops through genuine customer experiences.

  1. Review

Authentic by design

Only verified customers can publish reviews, increasing confidence for future visitors and protecting businesses from fake feedback.

  1. Rewards

Encourage quality over quantity

Encourage quality over quantity

Users receive tokens for verified reviews, enriched reviews with images or videos, which could later be exchanged for gift cards.

Users receive tokens for verified reviews, enriched reviews with images or videos, which could later be exchanged for gift cards.

THE B2B CHALLENGE

From reviews to insights

Managing a business profile goes beyond collecting ratings. The challenge was to provide meaningful insights that helped businesses understand customer sentiment, respond to feedback, and strengthen their online reputation.

Reviews alone weren't enough

Businesses could receive verified feedback, but they lacked the tools to understand trends, engage with customers, and communicate their value.

The Goal

Turn feedback into action

Design a dashboard that helped businesses manage their profile, monitor customer sentiment, and build trust through verified interactions.

The Solution

A centralized business hub

A single place to manage business information, respond to reviews, track engagement, and gain insights into customer experiences.

Success measure

The success of NoFakes wasn't measured by the number of reviews published, but by the confidence every verified review created.

280+

Active Local Businesses

8.2K+

Registered Users

3.7K+

Verified Reviews

€9.5K

Gift Cards Redeemed

TAKEAWAYS

Designing NoFakes reinforced that trust isn't built through moderation alone—it's built by aligning incentives.


By connecting verification, rewards, and business visibility into a single ecosystem, we transformed reviews from anonymous opinions into credible experiences that benefited everyone involved.

NEXT

Cloudfox

Building a fintech platform from scratch that powered R$47M in transactions.

© 2026

NEXT

Cloudfox

Building a fintech platform from scratch that powered R$47M in transactions.

© 2026